A lecture on “Rebranding and Personal Brand” was held at KSU

At the Institute of State Language and Culture of Kyrgyz State University named after I. Arabaev, the head of the Department of International Journalism and Media Communications Elvira Satybekova gave a lecture titled «Rebranding and Personal Brand.» The event was organized within the framework of a subject week and was attended by the faculty members and students of the Institute of State Language and Culture.During the event, extensive information was provided about the role and importance of personal branding in the information space, the main stages of rebranding and methods of creating an individual image in journalism and media. The event was organized by the Institute of State Language and Culture at KSU.